Show the work
Buyers and agents decide on the photos. The portfolio had to be big, bright and easy to browse.
Overview
A studio that sells with photos.
Stage & Style Studio helps homeowners and agents sell faster by staging empty rooms, and also takes on interior design and decoration projects. Their best sales tool is their own work: rooms that look like somewhere you want to live.
They needed a site that puts that work first, explains how staging works, and makes it easy to book a free consultation. They also needed to keep adding new projects on their own, without waiting on a developer.
The brief
Three jobs for one website.
Explain staging
Many people think staging is just decorating. The site had to show the process, from consultation to removal.
Start a conversation
Every page needed a clear way to book a free consultation, by form, phone or email.
Design
Photos first, everything else in support.
Professional photography
We photographed the staged homes professionally for the site. Bright, true-to-life shots are what make a buyer want to walk in, so they came before any layout.
Full-bleed rooms
Large photos carry every page. Type stays quiet and the palette stays neutral, so the staged rooms do the selling.
Staging in four steps
The homepage walks through the process: Consultation, Design Plan, Delivery & Setup and Removal. It answers “what happens next?” before anyone has to ask.
One clear next step
A Free Consultation button sits in the header on every page and opens a short Typeform. Phone, email and the studio address are in the footer.
Build
Built in Framer, run by the owners.
Framer let me design and ship in the same tool, and its CMS turns the portfolio into something the studio manages itself.
Framer
- Designed and built directly in Framer, so the live site matches the design.
- Responsive layouts for desktop, tablet and phone.
- Hosting, SSL and the custom domain handled by Framer.
Projects CMS
- Each project is a CMS item with a title, location, project type, size, write-up and photos.
- One project template renders every item, so a new project gets its own page automatically.
- The homepage and the Portfolio page pull from the same collection, so they never go out of sync.
Owner-friendly
- The owners add a project by filling in fields and uploading photos. No code, no developer.
- Text and images across the site are editable in Framer’s editor.
- Consultation requests go through Typeform, so the studio gets every lead in one place.
Keep exploring
More from this work.
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